2012 China Yellow Wine Market analysis driving force in the adoption of wine as a viable import in China

2012 China Yellow Wine Market Depth Survey Report  The desire to embrace western products is the single most important driving force in the adoption of wine as a viable import in China. Alas economics, as usual, is the final arbitrator. With a 750 ml bottle of beer costing around US$.60 it is difficult for the Chinese consumer to spend even the $2- $4 that a bottle of Chinese wine fetches. Imported wines with their average price around US$10 a bottle and up, is far beyond the reach of most consumers. As the cost of living and the economic growth of China continues to skyrocket, there will soon come a day when this price resistance is less dramatic.

They're fruity."Quite a bit of effort has gone into locating parts of China that are suitable for wine production, but at this point one of the more notable provinces is the region of Ningxia and in particular the part of it known as Helan Mountains, along the Ningxia border, Robinson said.Earlier this month, the region beat the centuries-old French wine-producing region of Bordeaux in a blind tasting held in Beijing.

"But actually last year, I was very heartened because I tasted several wines that I thought were quite respectable."A Master of Wine is a qualification attained after several years of study, and according to the Institute of Masters of Wine, there are only some 300 in the world.Most of China's wine is sold to the domestic market and the vast majority of it remains less than impressive - thin, acid and a bit astringent, Robinson said."At the moment, only a tiny proportion of Chinese wine is really, really good quality," she added."The grapes are fully ripe.

Even as Chinese consumers further develop their taste for fine French wines, producers in China itself are upping their game with wines that have made great strides over the last decade, said wine expert Jancis Robinson.Chinese demand for imported wine remains massive, but the country is now also among the top five growers of grapevines in the world."Every time I get to China, I try and get together the best wines that are being made. When I first went into that exercise, I think it was in 2002, it wasn't very inspiring at all," said Robinson, a Master of Wine.

2012 China Yellow Wine Industry Development Analysis and Forecast R... 

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